Don't Follow Me is a travel blog that inspires culturally curious readers through personal, authentic stories rather than traditional travel tips.

The challenge was to avoid typical travel symbols (globes, maps) and create a brand identity that reflects a realistic approach to travel, balancing inspiration with authenticity.

A minimalist logo, soft yet colorful palette, and clean visuals were created to convey optimism and adventure. Social media templates and natural photography with a distinctive design touch emphasize personal storytelling and a casual, humorous tone.